Madison, Illinois (April 23, 2024) – World Wide Technology Raceway (WWTR) has partnered
with BAM (Brand Activation Maximizer) to complement their growing internal marketing efforts.
The partnership will focus on creating sponsorship value at the raceway and business
development for years to come. Along with BAM, WWTR plans to continue its commitment of
being a primary destination for sponsors to optimize value and ensure their brands are seen by
the most loyal fans in all of sports.
BAM is a marketing and activation agency owned and operated by long-time NASCAR team
founders, Tad and Jodi Geshchickter. The relationship between Tad and WWTR president,
Curtis Francois dates back many, many years so the partnership was inevitable. With years of
experience in vertical opportunities with sponsors such as the Kroger Racing program that
prove to be successful, sustained relationships for decades, Tad looks to bring his creative
thinking to WWTR with the strength of the team behind him at BAM to bring his vision to life.
“We’ve always taken pride in the value that we can bring to our sponsorship partners,” said Tad
Geschickter, president of BAM. “The focus for Jodi and I over the years has been focusing
those sponsorship efforts on our race team, but now through BAM and this partnership with
Curtis and WWTR, we have the chance to expand and bring other partners into the world of
motorsports and ensure they get the ROI they need in order to continue for many years to
come.”
WWTR is the only racetrack in the world to host three national racing series – NASCAR,
INDYCAR and NHRA Drag Racing. Having three powerhouse motorsports visit the facility
means opportunities for sponsors to showcase their brands in front of countless diverse
demographics of fans during the season. From team partnerships to unique midway and
hospitality options, WWTR knows the partnership with BAM can leverage opportunities for the
track to become a primary destination for national and international organizations.
“WWTR is a unique facility located right in the heart of the U.S.,” said Curtis Francois. “And we
know that between the motorsports events that we host and the other opportunities such as
concerts and festivals that take place here, that we can be one of the most diverse and
appealing destinations for brands to spend their marketing dollars. Teaming up with BAM and
the Geschickters is such an incredible opportunity as I know their track record of not only
obtaining sponsors but keeping them long term through their incredible activation and marketing
capabilities.”
The NASCAR race weekend at WWTR will take place June 1 and 2 followed by INDYCAR’s
visit August 16 and 17. The NHRA Drag Racing Series will bring its nitro power to WWTR from
September 27 to 29, 2024.
About World Wide Technology Raceway
World Wide Technology Raceway (WWTR) is the home of NASCAR, INDYCAR, and NHRA
racing in St. Louis’ Metro East region. Located just five minutes from downtown St. Louis and
covering 700 acres, WWTR is the largest outdoor entertainment facility in the area. WWTR’s
facilities include a 1.25-mile superspeedway; 1/4-mile drag strip; 2.0-mile road course; the
Gateway Kartplex state-of-the-art karting facility; and the adjacent Gateway National Golf Links.
WWTR and Owner & CEO Curtis Francois have been recognized with several awards,
including: 2023 St. Louis Sports Hall of Fame induction; 2023 Innovation in Philanthropy Award
by the St. Louis Business Journal; 2022 Explore St. Louis Hospitality Hero Recognition; 2022
Best in Show and Best Event & Festival from the Illinois Governor’s Conference on Tourism;
2021 Comcast Community Champion of the Year; 2021 Jack Buck Award; 2020 NASCAR Drive
for Diversity Track Award; 2018 Innovator Award from the St. Louis Convention & Visitors
Commission; 2017 Outstanding Facility of the Year Award from the Race Track Business
Conference; and the 2017 Spirit of St. Louis Award from the St. Louis Attractions Association.
Our mission: We are committed to making a difference in our community, while providing first-
class entertainment and memories that last a lifetime.
Please visit www.WWTRaceway.com or follow WWTR on social media (@wwtraceway) for
additional information.
MEDIA CONTACTS:
Katie Armstrong | WWTR Communications & Brand Development Director | 940.765.9234 |
karmstrong@wwtraceway.com
Lisa Hughes Kennedy | BAM Director of Corporate Communications | 704.500.9504 |
lisa@activatebam.com
