Madison, IL (July 18, 2024) – World Wide Technology Raceway (WWTR) announced today it has partnered with Tixr, the largest, fastest-growing privately-held primary ticketing and event commerce marketplace in the world, to deliver an elevated, seamless ticketing experience for its diverse events. WWTR will use Tixr’s modern ticketing and eCommerce technology to offer interactive reserved seating and a highly-visual, mobile-friendly purchase experience that puts WWTR’s brand first and helps fans see what they’re actually buying.
Fans will also benefit from a number of innovative features unique to Tixr, including Tixr Waitlist, a credit card pre-authorization and bot-thwarting system for tickets in high demand, and Tixr Rewards, an ambassador program that incentivizes fans for referring ticket sales. On top of a more modern purchase experience, guests can tap into Tixr’s built-in, automated payment plan solution to pay in interest-free installments.
“It was important for us to listen to our fans as we developed our strategy to modernize our ticketing operations,” said Chris Blair, Executive Vice President and General Manager with World Wide Technology Raceway. “The Tixr team heard our commitment to put our brand and fans first and impressed us with their technology, flexibility, and service commitment built to handle the breadth of experiences we offer at the track. We want purchasing to be seamless, mobile-friendly, fair, and enjoyable, and that’s what Tixr brings to the table. Simple as that.”
WWTR plans to develop more comprehensive ticketing offerings with Tixr, such as camping packages, VIP and suite hospitality, and merchandise, in addition to managing series passes, group sales, and single tickets. Just last month, WWTR hosted year three of the NASCAR Cup Series Enjoy Illinois 300 with more than 100,000 guests on site from 46 states and 20 countries. WWTR’s Confluence Music Festival complemented the Cup Series with 30+ acts, including national headliners and military tributes, performing before, during, and after the races. The 2025 event will be ticketed entirely on Tixr among the myriad races and other events at WWTR. WWTR is the only track currently hosting NASCAR, INDYCAR, and NHRA – American auto racing’s three largest motorsports touring series.
“Our new partnership with World Wide Technology Raceway is a testament to our shared commitment to enhancing the overall experience for fans and leveraging technology to streamline ticketing processes,” said Nate Liberman, VP of Sports for Tixr. “For more than ten years, we’ve continued iterating on our platform to support diverse event types with unique needs, unify commerce on one system, and offer a modern alternative to legacy ticketing. Sports needs a renovation, and we’re laser-focused on delivering fresh, innovative solutions that unlock the way our partners interact with their fans.”
Tixr has experienced rapid recent growth as demand for its modern ticketing and eCommerce solutions has reached an all time high. Ranked #25 on Andreesen Horowitz’s a16z Marketplace 100: 2023 list and #12 on Inc. 5000 Regionals: 2024 Pacific list, Tixr already services events in 10 European countries and exclusively powers more than 500 of the most respected live entertainment brands in 40 countries. Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, modern, unified commerce platform built for sales beyond admission tickets.
About World Wide Technology Raceway
World Wide Technology Raceway (WWTR) is the home of NASCAR, INDYCAR and NHRA racing in St. Louis’ Metro East region. Located just five minutes from downtown St. Louis and covering 700 acres, WWTR is the largest outdoor entertainment facility in the area. WWTR’s facilities include a 1.25-mile superspeedway; 1/4-mile drag strip; 2.0-mile road course; the Gateway Kartplex state-of-the-art karting facility; and the adjacent Gateway National Golf Links. WWTR and Owner & CEO Curtis Francois have been recognized with several awards, including: 2023 St. Louis Sports Hall of Fame induction; 2023 Innovation in Philanthropy Award by the St. Louis Business Journal; 2022 Explore St. Louis Hospitality Hero Recognition; 2022 Best in Show and Best Event & Festival from the Illinois Governor’s Conference on Tourism; 2021 Comcast Community Champion of the Year; 2021 Jack Buck Award; 2020 NASCAR Drive for Diversity Track Award; 2018 Innovator Award from the St. Louis Convention & Visitors Commission; 2017 Outstanding Facility of the Year Award from the Race Track Business Conference; and the 2017 Spirit of St. Louis Award from the St. Louis Attractions Association. Our mission: We are committed to making a difference in our community, while providing first-class entertainment and memories that last a lifetime.
About Tixr
Tixr, the largest, fastest-growing privately-held primary ticketing and event commerce marketplace in the world, is transforming the ticket-buying experience. Born from a fan-focused frame of mind, the Tixr platform empowers large-scale events, music venues, and sports properties with innovative solutions to highly complex ticketing and e-commerce needs. Founded in 2013 in Santa Monica, CA, Tixr’s modern, unified commerce experience supports all types of events, from festivals to global arena tours, and an almost limitless suite of commerce offerings beyond admission tickets. Find upcoming events at Tixr.com and learn more about the Tixr platform at creators.tixr.com.
Media Contacts:
Tixr
World Wide Technology Raceway
Katie Armstrong
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