Prairie Farms Named an Official Partner of World Wide Technology Raceway
MADISON, Ill. (May 28, 2026) – Officials from World Wide Technology Raceway announced today that Prairie Farms Dairy, a national leader in the dairy industry, has joined as an official partner and will serve as the official sponsor of the iconic “Wall of Fire” and post-race fireworks at INDYCAR® and NASCAR®.
Prairie Farms has a rich history in motorsports through its Indianapolis 500® collaboration with Indianapolis Motor Speedway and American Dairy Association Indiana, celebrating one of the most iconic celebrations in all of sports by bringing Indy 500®-branded single-serve milk bottles and cartons to race fans. World Wide Technology Raceway will feature Prairie Farms ice cream as part of its post-race celebration.
“We are thrilled to be part of creating a new tradition at our home track alongside a partner that shares our strong local roots,” said Ryan Murphy, Vice President of Marketing & Communication for Prairie Farms. “This partnership reflects our continued commitment to supporting our local communities while building upon the great momentum in the sport of racing.”
As part of this partnership, Prairie Farms and WWT Raceway will be hosting the dairy company’s farm families and employees during the Bommarito Automotive Group 500 on June 7. Prairie Farms branding will also be featured throughout the facility during race weekend, including at the “Wall of Fire” which coincides with the launch of Prairie Farms Heroes Edition Red, White and Boom ice cream. Red, White & Boom reflects the company’s ongoing commitment to Folds of Honor, with a pledge to fund fifty, $5,000 academic scholarships for the families of America’s fallen or disabled military and first responders.
“We are delighted to welcome Prairie Farms, its farm families and employees to World Wide Technology Raceway for the Bommarito Automotive Group 500 on June 7,” said Declan O’Neill, World Wide Technology Raceway Vice President of Business Development. “Prairie Farms has been part of family traditions across the Midwest for generations, making this a natural fit for our event weekend and fan experience. Partnering with a trusted local leader continues to demonstrate how the community powers these major event weekends.”
To learn more about Prairie Farms, visit www.prairiefarms.com. To purchase tickets to the 10th annual Bommarito Automotive Group 500, visit wwtraceway.com or call the ticket office at (618) 215-8888 ext. 1.
About World Wide Technology Raceway
World Wide Technology Raceway (WWTR) is the home of NASCAR®, INDYCAR® and NHRA racing in St. Louis’ Metro East region. Located just five minutes from downtown St. Louis and covering 700 acres, WWTR is the largest outdoor entertainment facility in the area. WWTR’s facilities include a 1.25-mile superspeedway; 1/4-mile drag strip; 2.0-mile road course; the Gateway Kartplex state-of-the-art karting facility; and the adjacent Gateway National Golf Links. WWTR and Owner & CEO Curtis Francois have been recognized with several awards, including: 2023 St. Louis Sports Hall of Fame induction; 2023 Innovation in Philanthropy Award by the St. Louis Business Journal; 2022 Explore St. Louis Hospitality Hero Recognition; 2022 Best in Show and Best Event & Festival from the Illinois Governor’s Conference on Tourism; 2021 Comcast Community Champion of the Year; 2021 Jack Buck Award; 2020 NASCAR® Drive for Diversity Track Award; 2018 Innovator Award from the St. Louis Convention & Visitors Commission; 2017 Outstanding Facility of the Year Award from the Race Track Business Conference; and the 2017 Spirit of St. Louis Award from the St. Louis Attractions Association. Our mission: We are committed to making a difference in our community, while providing first-class entertainment and memories that last a lifetime.
About Prairie Farms Dairy
Prairie Farms is one of the largest and most successful dairy cooperatives operating in the Midwest and South. The cooperative includes more than 500 farm families, 7,000 associates, 48 manufacturing plants, and over 100 distribution facilities, with annual sales exceeding $4.69 billion. Prairie Farms is a nationally recognized leader in the dairy industry, setting the standard for milk flavor innovations and producing award-winning milk, cheese, and cultured dairy products. With headquarters in Edwardsville, Ill., Prairie Farms’ distribution footprint covers over 30 percent of the United States. For more information, visit www.prairiefarms.com.
MEDIA CONTACT: Payton Buschhorn | WWTR Public Relations & Media Manager | 314.517.5125 | pbuschhorn@wwtraceway.com
