OUTFRONT MEDIA NAMED TITLE SPONSOR OF USAC SILVER CROWN RACE AT WORLD WIDE TECHNOLOGY RACEWAY
Last Updated on April 1, 2026 by WWTR
- The 66-lap USAC Silver Crown race on Sunday, June 7 will have the official name of the OUTFRONT Route 66 Classic presented by Welsch Heating and Cooling.
- Green flag scheduled for approximately 5:45 p.m. CT on Sunday, June 7.
MADISON, Ill. (April 1, 2026) – OUTFRONT Media, one of the largest out-of-home media companies, has been named the title sponsor of the 66-lap USAC Silver Crown race at World Wide Technology Raceway as part of a triple-header on Sunday, June. 7 during the 10th running of the Bommarito Automotive Group 500 weekend.
The fastest and longest race on the Silver Crown calendar will be known as the OUTFRONT Route 66 Classic presented by Welsch Heating and Cooling with the green flag scheduled for approximately 5:45 p.m. on Sunday, June 7. This 66-lap event will serve as part of a Sunday triple-header with the INDY NXT by Firestone feature race and the prime-time Bommarito Automotive Group 500 NTT INDYCAR SERIES event.
“We are thrilled to welcome back OUTFRONT Media as a partner,” said World Wide Technology Raceway Vice President of Business Development Declan O’Neill. “This partnership will help amplify the Silver Crown event that has brought sprint car racing to the WWT Raceway oval as the fastest race on their calendar.”
OUTFRONT Media has a strong reputation in the out-of-home advertising field, with the St. Louis region ranking among the company’s top 25 markets. The St. Louis TV market sits at number 24 in the United States, making it a key region for brands looking to reach a large and engaged audience through innovative outdoor advertising solutions.
With the addition of this major media company, WWT Raceway will be seen across numerous different markets around the Midwest via out-of-home marketing initiatives.
Tickets for the 10th annual Bommarito Automotive Group 500 weekend with the OUTFRONT Route 66 Classic presented by Welsch Heating and Cooling are available at wwtraceway.com or by calling the ticket office at (618) 215-8888 ext. 1.
About World Wide Technology Raceway
World Wide Technology Raceway (WWTR) is the home of NASCAR, INDYCAR and NHRA racing in St. Louis’ Metro East region. Located just five minutes from downtown St. Louis and covering 700 acres, WWTR is the largest outdoor entertainment facility in the area. WWTR’s facilities include a 1.25-mile superspeedway; 1/4-mile drag strip; 2.0-mile road course; the Gateway Kartplex state-of-the-art karting facility; and the adjacent Gateway National Golf Links. WWTR and Owner & CEO Curtis Francois have been recognized with several awards, including: 2023 St. Louis Sports Hall of Fame induction; 2023 Innovation in Philanthropy Award by the St. Louis Business Journal; 2022 Explore St. Louis Hospitality Hero Recognition; 2022 Best in Show and Best Event & Festival from the Illinois Governor’s Conference on Tourism; 2021 Comcast Community Champion of the Year; 2021 Jack Buck Award; 2020 NASCAR Drive for Diversity Track Award; 2018 Innovator Award from the St. Louis Convention & Visitors Commission; 2017 Outstanding Facility of the Year Award from the Race Track Business Conference; and the 2017 Spirit of St. Louis Award from the St. Louis Attractions Association. Our mission: We are committed to making a difference in our community, while providing first-class entertainment and memories that last a lifetime.
MEDIA CONTACT: Payton Buschhorn | WWTR Public Relations & Media Manager | 314.517.5125 | pbuschhorn@wwtraceway.com
