Runway to Raceway will feature designers including Amiri, Burberry, Givenchy, Dolce & Gabbana and Off-White and include modeling appearance by NASCAR driver Rajah Caruth
St. Louis (May 23, 2023) – Dallas-based Neiman Marcus will host a special fashion event Thursday, June 1 at its Plaza Frontenac location (1701 S Lindbergh Blvd.) in St. Louis County to celebrate NASCAR’s return to World Wide Technology Raceway June 2-4.
The event includes a cocktail reception, exotic cars, music, passed hors d’oeuvres and modeling of the season’s most fashion forward designers as guests mingle and shop throughout the store.
NASCAR sensation Rajah Caruth will be the featured guest and will join the models in sporting selections from the store’s designer collection.
The event is part of the Confluence Music Festival that surrounds the NASCAR race weekend at the raceway, located just east of downtown St. Louis in Madison, Illinois. “We have envisioned the festival to be a celebration of the many cultural aspects of this region as we share hospitality with our NASCAR friends traveling to St. Louis,” said Dave Steward II, CEO of Polarity.
“I have always used fashion as a connector to help us execute our mission in regard to cultural enrichment. Raceway to Runway crystallizes that in a fun fashion-forward manner,” said Warrick Scott Sr, grandson of Wendell Scott and CEO of its namesake foundation. Scott has partnered with Neiman Marcus to make this unique event possible.
“We are thrilled to be partnering with the Confluence Festival and World Wide Technology Raceway to kick off the weekend of NASCAR races in St. Louis. During the kick-off event, guests will enjoy the finest in fashion for men and women, as well as the opportunity to meet with Rajah Caruth, who is racing the Wendell Scott Foundation No. 24 Chevrolet Silverado on Saturday,” said Dan Kramer, General Manager, Neiman Marcus St. Louis. “Neiman Marcus strives to create memorable moments for our clients and guests, and we are so pleased to be able to offer a unique experience to visitors to St. Louis this June,”
The free event begins at 5 p.m. with exotic cars at the south entrance of the store. Guests will be hosted in the store until 8 p.m. with models mingling throughout the event and taking photos with Rajah.
The event is open to the public but does require a reservation in advance. To register, guests should email rsvpstlouis@neimanmarcus.com.
About Neiman Marcus
Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 37-store presence in the U.S., the largest U.S. e-commerce luxury platform, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there’s something for everyone. To keep up with the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube and Twitter.
Neiman Marcus is part of the Neiman Marcus Group. We lead with love in everything we do for our customers, associates, brand partners and communities. Our strategy of integrated luxury retail is about creating long-term relationships. It’s this connection that creates emotional and high lifetime value potential with everyone we serve. Through the expertise of our 9,000 associates, we deliver across our three channels of in-store, ecommerce, and remote-selling. Investments in data and technology allow us to scale a personalized luxury experience. Our brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call and Horchow. For more information, visit http://www.neimanmarcusgroup.com.
About World Wide Technology Raceway
World Wide Technology Raceway (WWTR) is the home of NASCAR, INDYCAR, and NHRA racing in St. Louis’ Metro East region. Located just five minutes from downtown St. Louis and covering more than 700 acres, WWTR is the largest outdoor entertainment facility in the area. WWTR’s facilities include a 1/4-mile drag strip; 1.25-mile superspeedway; a 2.0-mile road course; the Gateway Kartplex state-of-the-art karting facility; and the adjacent Gateway National Golf Links. WWTR and Owner Curtis Francois have been recognized with several awards, including: 2022 Explore St. Louis Hospitality Hero Recognition; 2022 Best in Show and Best Event & Festival from the Illinois Governor’s Conference on Tourism; 2021 Comcast Community Champion of the Year; 2021 Jack Buck Award; 2020 NASCAR Drive for Diversity Track Award; 2018 Innovator Award from the St. Louis Convention & Visitors Commission; 2017 Outstanding Facility of the Year Award from the Race Track Business Conference; and the 2017 Spirit of St. Louis Award from the St. Louis Attractions Association.
Media Contact:
Denise Bentele, on behalf of WWT Raceway: (636) 530-1235 denise@commongroundpr.com
