Track owner and St. Louis native Curtis Francois purchased the closed facility in 2011, saving it from imminent demolition and certain end as a racing venue. Curtis’ vision continues to become a reality, expanding the speedway property from 150 to nearly 700 acres and by 2025 will be nearing a $100 million investment in continual improvements and upgrades, completing an incredible transformation of the track. An annual NASCAR Cup Series race is projected to deliver a $60 million economic boost, according to Rawlings Sports Management department at Maryville University.